【思享品德】—浙江宁波智博会中国电信展台

【SIDEX】-Smart Expo China Telecom Booth

项目背景：

设计时间：2016年3月

完成时间：2016年9月

项目性质：办公空间        

主创设计：杨波       

设计面积：315㎡     

Start Time: March 2016

Completion Time: September 2016

Project Nature: Office space

Designer:Jack Yang

Design Area: 315㎡

主要材料：

生态木饰面、艺术绿植墙、有色烤漆板、钢化黑镜玻璃、高精度图文写真、立体雕刻字、乳胶漆。

Main Materials:

Eco-wood finishes, art green walls, coloured lacquered, tempered black glass, high-precision graphic photo, solid carved lettering, latex paint.

设计说明：

一、舞台：

舞台形式：简洁大方的舞台设计，３.３ｍ*６ｍLED大屏的震撼视觉效果，搭配上恰到好处的灯光设计，紧紧抓住参观者的视觉体验。

二、网络强国：

（1）设计师紧扣中国电信“做领先的综合智能信息服务运营商“的战略定位，深入理解客户的展示需求，用富有张力的造型结构表达中国电信强大的网络能力。

（2）颜色材料：用活力蓝搭配稳重质朴浅色木纹表达企业追求创新能力的同时体现企业质感。烤漆加上生态木饰面提升了整个展台的质感。

三、大数据，云计算与物联网：

设计师将抽象数据具象化，用蓬勃生长的数据之树表达中国电信的‘’大树据‘’能力的强大。用中国电信的大数据贯穿人的一生讲述大数据运用的普遍性。充分融入转折线条的艺术元素，不但注意精美设计的细部，而且以独特的方式在空间设计上将实与虚相结合。

四、消费互联网，产业互联网与智慧家庭：

（1）消费互联网，产业互联网和智慧家庭部分融入场景营销的概念，全面打造消费，制造，家庭三个场景的真实模拟，使客户有强烈的代入感，全面感受中国电信在生活中方方面面的影响力。在展示的同时加入ＡＲ等多媒体体感互动，使顾客在感受新奇特产品的同时也能有丰富的参与感。各种情景的设定，通过五感的体验、觉知，联接了观者的情感，锁定了心灵的所想与所向，在互动中悄无生息的传达着细腻人本的生活美学。

（2）大块面的造型设计加上简洁大方的颜色搭配，生态，活力，质感一切美好的意象都自然凝固为360度的空间体验。

NO.1 Stage

Stage: stage design for clean, 3.3m*6mLED large screen shocking visual effects, matching up the right lighting design, firmly grasp the visual experience of visitors.

NO.2 Powerful network of national

（1）Designers keep the China Telecom "leading intelligent integrated information service operator" strategic positioning, display of in-depth understanding of customer needs, full of tension structure of China Telecom expressed strong network capabilities.

（2）Material color: vibrant blue matching stable expression of simple light wood grain enterprises ' innovation capability of enterprises at the same time texture. Painted with ecological wood finishes enhance the texture of the entire booth.

NO.3 Big data, cloud computing and the Internet of things

Designers will abstract data visualization, with growing data expression tree of China Telecom's '' tree '' of powerful. China Telecom's data throughout a person's life about the universality of application data. Full integration of the transition line art elements, not only pay attention to designer detail, and in a unique way in space is designed to be real and virtual combined.

NO.4Consumer Internet, Internet and intelligent home

（1）Consumer Internet, Internet home section into the scene and wisdom marketing concept, overall build consumer, manufacturing, family real simulation of three scenes, so that customers have a strong sense of substitution, overall feel the influence of China Telecom in all aspects in life. In the show also joined AR and other multimedia interactive and allow customers to experience new exotic products can also have a wealth of sense of participation. Set of scenarios, through the five senses experience, awareness, and joins the viewer's emotions, locked and the soul wants to, without interest in the interaction to convey the fine people of the art of living.

（2）Large surface shape design with simple and elegant color combination, ecology, energy, natural texture of Nice images solidified for 360 degree spatial experience.